The client wished to move from their Wix starter template to something that stood out from among other therapy websites. Using Wix's editor, I created a more focused design, with emphasis on clarity and theme, leading to greater conversions.
To ensure the client would be able to manage the site after the project was finished, I used clean and simple shapes, with a minimal amount of colors. I implemented abstract shapes that each bore a subtle hint to the context, such as the treatment area or type of feeling.
I chose muted colors to evoke a greater sense of calm and modern aesthetic. I wanted visitors to this site to see immediately get a sense of professionalism.
For the font choices, I contrasted a serif with a popular and highly legible serif. This made it possible to create better focus between titles and body text.
To create the logo, I left a very subtle nod to the letters S.R.A, which is the acronym of Shlomo Radcliffe & Associates.
I split up walls of text into easy-to-read paragraphs and looped articles like the one above into the theme with bordered boxes and titles with a contrasting font.
Where possible, I used graphics in the brand colors to draw attention to individual elements in a group.
I created a dedicated page for contacting Shlomo and his associates, allowing for important information to be clearly visible beside the form. I added a more thorough footer, with clear and bold call-to-actions (CTAs) throughout the site.
“The website is much easier to navigate and vastly more responsive. Since the redesign website traffic and new bookings have gone up significantly.”
Shlomo Radcliffe - Shlomo Radcliffe & Associates