AbleCare

Website

Year

2022

This client's small business sells adult incontinence products - not the simplest thing to brand and make appealing. The task for this project required a full brand suite and an updated WIX site too.

Branding

The client had a bare-bones site and needed to showcase empowering messages, feature exciting programs and highlight big commitments. They required a newly branded site that implied professionalism and a modern aesthetic.

brand guidelines.png
colors.png

These colours were carried over from the previous design as the client wished to keep them a focus.

typography.png

I chose these fonts because they were geometric but also had some soft curves, which matched the graphics and iconography I was making.

logotype.png

I worked closely with the client to craft the concept of this logo. The ultimate design features a graphic the hints at a package of diapers stacked on top of each other.

graphics banner.png
Full Homepage.png

This is the design (made on Figma) that I eventually implemented online using the WIX website builder. It took a little experimentation, trial & error (and maybe a few tears) to get it to look as close to my design as possible.

Here are some of the branded graphics I designed for the client for the purposes of advertising on social media.